This is all I used to create this site - no more, no less. Granted you can tell this is a rather simple site that I put together in my spare time but depending on your budget and target audience and information you want to convey or sell . . . you can always spend more.
My laptop: hp zd8215us Media Center laptop from eBay
My mouse: Logitech Mediaplay Cordless
My host: Google Page Creator or try Windows Live
My free statistician courtesy of: ShinyStat
You can view my other toys at CNET.com